trend mining

We were tasked with tracking trends and presenting how brands could participate in them authentically. These are just a few of my favs.

Nascar

  • NASCAR is capturing attention, but not for what you think. Women are starting to notice that the real action is in the pit. People who never thought they’d be into NASCAR are now buying pit tickets to get a glimpse of the attractive men working on the cars.

  • NASCAR has always been known for a specific demographic, but this trend is an opportunity to start branching out into new audiences and breaking stereotypes that may keep people from attending races.

  • NASCAR will do a social campaign where they will share the “roster” for upcoming races. Not just for the drivers, but for their pit crews as well.

Spotify

  • What started as a serious post has turned into a running joke. People are posting videos with the most camp songs they can think of while they act like they can hear beats in it that only a special few can. Videos use any song and the text overlay “how I hear this song with polyphonic perception”. Views reach up to 1M.

  • Spotify is rolling out its lossless audio. After numerous complaints about sound quality, they’re really trying to hype up this new update while also educating on what it even is.

  • Spotify can partner with TikTok users to make the trend their own. They’ll post videos of Spotify’s top songs using the text “how I hear this song with Spotify’s lossless audio”.

Local libraries

  • Reading Rainbow, a beloved childhood classic, is back and better than ever! Mychal the librarian, a well-loved TikTok creator is filling the shoes of LeVar Burton.

  • This is a big win for children’s programming and libraries. The magic of libraries and reading is being forgotten. The return of the show can bring the love of reading back to children and remind them about libraries’ magic.

  • Regular community programming for children and families that center around Reading Rainbow episodes.